1. Develop and execute brand digital and social plan. Lead digital activities and social activation projects. 2. Support the team to formulate brand strategies. Closely monitor business performance and generate insights. 3. Collaborate with cross functional teams to drive execution excellence and deliver business growth. 4. Support the team for NPD projects. 5. Manage brand budget and procurement processes. Requirements： 1. Bachelor’s degree and above – FMCG or Health marketing, business and other relevant majors preferred 2. 3+ years brand marketing experience 3. Experience in brand communication – social media expertise and NPD experience as a plus 4. Excellent communication and data analytics skills 5. Background from consumer goods and/or OTC brands